Our relationship with Anderson Printing began when we were asked to develop oversize proof folders that would showcase the company’s 8-color Heidelberg. We began by generating collage that related to the process of image reproduction. Then, inspired by the accidental beauty of make-ready, we built up these bits and pieces into dense compositions. The folders were printed in CMYK plus spot green, florescent orange, metallic bronze and tinted varnish.

The imagery we generated for these folders has since served as a resource for much of the company’s promotional material. We have applied this flexible "identity" to advertisements, posters and press-kit materials (coming soon).